ING chooses Omnicom agencies as new creative partners

September 09, 2022

ING Belgium and ING Netherlands have recently gone through a pitching process to find a suitable creative partner for all of the bank's external campaigns in both countries for the coming years.

The Omnicom Group was chosen as the partner. In The Netherlands TBWA\NEBOKO will work for ING as part of Omnicom, for ING Belgium it will be TBWA\Brussels.


Rik Ledder, CEO TBWA\NEBOKO states, "During the pitch we noticed that ING and TBWA have quite some common ground. We both believe in the power of a disruptive approach to make business grow. This makes ING one of the most 'unbanky' players in the financial market. We are incredibly proud to partner with this beautiful, iconic, Dutch brand and build on a bright future."


Meanwhile, ING Netherlands and TBWA\NEBOKO have started the collaboration by shaping out and developing the future of the brand. The agency pitch was supervised by Flock Associates from London.

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