Darre van Dijk
Chief Creative Officer
Darre is Chief Creative Officer of TBWA/Neboko since January 2016. He is also part of TBWA's Global Creative Core, the agency's leadership group responsible for executing its "disruption" ethos across the entire company.
Before joining TBWA he was CCO of Ogilvy & Mather Amsterdam for 10 years.
His award list is over 200 awards from all major festivals including a Grand Prix in Cannes for the highly acclaimed campaign ‘Why wait until it’s too late’ for funeral insurance company DELA. The campaign gained more than 50 awards worldwide and was also turned into a tv format produced by John de Mol’s Talpa.
His passion for creative storytelling goes hand in hand with the passion for making music. Under his alter ego Darius Dante he writes, composes and produces music that has found its way into the charts and award shows being awarded with lions & clio’s in the music & entertainment categories. At Ogilvy he was part of the global Coca-Cola team responsible for the 'Choose Happiness' campaign launched in May 2015 that swept across the world. With ads like ‘Smiling babies’ or 'What are you waiting for' that became one the most shazamed ads in 2015. He also produced the music track for Coca Cola 'The choice is yours' that is featured on Ubisoft's number one dance game 'Just Dance Now 2016' Putting Darius Dante between Rihanna and Beyonce.
The work coming out of TBWA\Neboko represents Darre’s philosophy of making more than just ads. Work like Heineken’s ‘The Invention’ or the Heineken pop up Bakery, McDonald’s ‘Maestro’ and ‘McTrax’ or the Appie Today formats for Albert Heijn Superstores that are in the top of the most watched YouTube branded content in the Netherlands. Under Darre's leadership TBWA\Neboko brought home 11 Cannes Lions in 2017!
He is seen as one of the best creative storytellers in Dutch advertising and he loves to inspire others with making work that gives you a smile, goosebumps or a tear.