Developing a new brand with a fresh, outspoken identity is the type of question that doesn’t happen very often. Especially when the brand already has over 8 million customers. One thing was clear: we wanted to break the brand loose from all conventions. Instead of settling for one colour like most telecom providers do, we choose to show them all. This represents the open, human and inclusive character of Odido. The geometric shapes, the warm 'Glow' gradients and the 'Mirror' layout design system form the basis of the brand. The custom typeface, colourful photography and illustrations tell the story. From digital communications to clothing and from sim-cards to sponsorships. Odido stands out and is ready to shake up the telco market. A visual identity that feels lively and playful at the intersection of people and technology.
Take a look at merk.odido.nl