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Being ‘fast’ is not just about speed; ‘fast’ is a personal feeling that anyone can achieve.
Our latest campaign for adidas Running, ‘Faster Than_’, was based on this insight.

Research shows that the concepts of “transformation” and “self-betterment” are what drive the majority of runners to overcome barriers in their lives.

We found runners whose stories embodied this concept. From Martinus Evans, a 300lb marathon runner, and Ellie Lacey, a liver transplant survivor turned world champ; to Noah Lyles, the current Men’s 200-meter World Champion; their stories represent why “fast” is a constant state of change.

Underpinning this was product communication that heroed the SS20 adidas ‘Fast’ running range. Innovations were introduced through content featuring designers explaining the creation process.