TBWA\NEBOKO were challenged with launching the Predator 20 football boots. With 406 spikes and more spin than ever before, it gives all who wears them an unfair advantage.

And so our 100% UNFAIR campaign was born.

Through a 360 global campaign we showed how the boots give users this unfair advantage. With the help of some of adidas’ biggest football names such as David Beckham, Paul Pogba and Dele Alli, our film highlights this unfair advantage in big game moments, in training, even in FIFA.

In a modular approach, we broke down the hero film into multiple social assets, created bespoke edits for adidas assets to post, alongside eye catching print, OOH and an epic product film which captured the unfair nature of the Predator boots.

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