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What do David Beckham, Karlie Kloss, Paul Pogba, Lionel Messi and James Harden have in common?
On the back of the adidas 70th brand anniversary, we enabled consumers to join the celebration by showing their appreciation for one another. For the occasion we created a unique 2+1 promotion called: Share Your Stripes. For every 2 products you buy, you get 1 for free to share with a fellow creator.

In the making of this global campaign we collaborated with some of adidas’ world famous ambassadors including David Beckham, Karlie Kloss, Paul Pogba, Lionel Messi, James Harden and many more.

To fully integrate the campaign we produced an extensive visual language for digital, social, print and retail materials. Share Your Stripes proved to be so successful that adidas is planning on making it an annual global sales event.