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You can’t fake running…
The adidas Ultraboost 19 was inspired by, and made for, a new era of running. A type of running that is more creative, social and open than ever before. The creative campaign not only tells the story of the product and its new deconstructed features in a fresh and graphic style, but also represents the authentic culture within adidas’ global running community. The integrated campaign encompasses an entire visual language, animations for online, print, retail, social content – and a TV spot which gives a real, raw and fast glimpse into the lives of real runners within the adidas community.