Enjoy Christmas with Albert Heijn
Christmas is and will always be about celebrating togetherness. As a market leader and its brand role as frontrunner, Albert Heijn leveraged this time of the year to highlight the forgotten issue of loneliness among the elderly in today's society. The two insights came together in a way that touched the hearts of millions. In return, Albert Heijn received a Christmas present in the form of a Golden Loekie - the award for Holland's Best Commercial voted by both the general public and the industry.