Appie Today
Albert Heijn is the leading and loved supermarket chain in The Netherlands that is built on a decade of iconic mass advertising. But how do you reach a new under-40 “Netflix generation” that skips TV and ads? We did it with a radically different concept, Appie Today. The world's first social broadcast channel by a supermarket chain that delivers fresh daily content our audience wants to see and be a part of.


Grand Prix Disruption® Awards