Culture of Sport

That feeling, when you’re on the pitch, that laser focus, where you can unlock total creativity. That’s the feeling of being in the zone.

Introducing, Culture of Sport. STRK, CHRG, UNLSH, and UPLFT. The first fragrances scientifically to get you back in the sports zone.

adidas partnered with fragrance legends COTY, to create fragrances that activate the same places in your brain as sports. Helping athletes own their zone and unlock their creativity, on and off the pitch.

When the traditional fragrance category is about what other people think of you, Culture of Sport is about how you want to feel.

So we told the story the adidas way. With real creators who know exactly what it means to OWN. YOUR. ZONE. On the pitch, and everywhere else.

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