Where most banks want to tell you what to do, ING strongly believes in people's self-reliance. After all, they themselves know what is best for them.

Accompanied by the song ‘This is my life’, we tell the stories of real people with the campaign ‘Laat dat maar aan jou over’ (you got this). The film encourages people to do what feels right: an ode to resilience, self-reliance and to the steps we dare to take to live life in our own way.