The existence of women in sport was impossible even just 50 years ago. So how could we help adidas tell women in sports that impossible is nothing when I'm possible is everywhere? We didn’t. Instead, we helped adidas empower these women to tell their own stories. Women don’t need to be told how to be, they need allies. adidas showed up to share that women are full of possibilities.
So, we told the I’M POSSIBLE stories of seven women to the world.