He came, he saw, he conquered.

King TOTO returns and traded his tracksuit for a fancy sword. King Sneijder shares the tactics behind his reign so TOTO players can stand their ground in the new season. The campaign kicks off with a heroic film in which Sneijder encourages players to become King TOTO too. In the period following the launch of this campaign, he shared his playful tactics online and on social media.

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