McDonald’s wanted to celebrate the reopening post-Covid-19 wave 1. And strengthen Brand love in difficult times.
More than ever people needed to share a little happiness this summer. McDonald’s exemplifies Good Times. And those are felt more heavily when being shared with your loved ones. The TV commercial is an ode to togetherness. And the Happy Bag connected and activated people to surprise their besties with summery Must Haves.
The Film is nominated for best TV Ad 2020 and preference for McDonald’s and Top Of Mind Awareness of the Brand were raised with the campaign.