McDonald’s X-Masters was a December dream come true. 23 days filled with games, prizes, merch and X-Medals. Every day, a new McDonald’s themed game appeared in the app. Like Big Mac Mania, McFlurry Slicer and Burger Blast.
But that’s not all. Players could collect X-Medals in their wallet. We even hid a few secret X-Medals. And those X-Medals could also earn you prizes. Limited Edition McDonald’s gear, awesome gadgets and a super exclusive BALR X McDonald’s Sneaker.
Minutes after launch the hunt for McDonald’s X-Medals was on. Everybody shared their thoughts online. Making McDonald’s talk of the town in December.