With ‘Order That Scene’, we're tapping into the content streaming culture by showcasing our iconic products in movies and TV shows. You'll see McDonald's products in everything from big blockbusters to popular sitcoms, making this the biggest McDonald's product placement campaign to date.
The McDonald's App automatically detects the products featured in your favourite movies and TV shows and delivers them right to your door. It's the ultimate movie night experience, made better and tastier with McDonald's.
This campaign also includes a minimalistic outdoor and social campaign that is pushing people in the right direction by describing the film or series and exact timecode of when a McDonald's product appears. And if you're a collector, you'll be pleased to know that you can collect all ten of the iconic McDonald's products featured in the App.