Christmas. Albert Heijn, the biggest supermarket chain in the Netherlands, offers a dash of positivity, everything you need to fully enjoy this lovely time of year.

Albert Heijn believes that good food unites people, especially during the holidays! That’s why they want to provide people with quality ánd an affordable Christmas in these turbulent times.


Together we will make this Christmas magical.



The campaign shows that with extra attention for each other and good food, Christmas automatically becomes magical. This year's Christmas commercial stars Robin, Ilse's daughter. Robin consciously experiences Christmas for the first time as a toddler and thoroughly enjoys the family being together. And with her imagination, something magical happens...