To support the launch the UltraBOOST Parley we created an eye-catching animation. In the stop-motion video the upper knit is used as a canvas. On it the creation story of the shoe is told through beautiful embroidery.
In addition, we produced a global toolkit for Run for the Oceans. In the activation communities are called upon to unite in one movement to fight marine plastic pollution. To participate runners join on the GPS running apps Runtastic and Joyrun. Within one month more than 900,000 runners recorded over 12,000,000 kilometres.