The Vegetarian Butcher has a message for the world: “Sacrifice Nothing”

After finding major success in the Netherlands, The Vegetarian Butcher is rapidly expanding globally. Their latest and first global campaign shows the world that by eating their plant-based meat, you Sacrifice Nothing. The Unilever brand kicks off with a fearless TV campaign, set in an actual butcher’s shop. 

Sacrifice Nothing is a message of strength from a brand that’s not afraid to push the boundaries, excited to bring this message to the world and with it, the notion that we can have it all. The brand is not targeting the numerically manageable group of convinced vegetarians, but rather the much larger group of flexitarians, who are less convinced by the ethical aspects of a meat-free diet, who do not want to compromise on taste.




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