When a sexual experience doesn’t feel right, it isn’t right.

For the Ministry of Justice and Security, we created the platform ‘Sam’ on Instagram (@sam_is_er) together with D&B and Open Now (DOT), Emmy Koos, HvdM, Greenberry, Initiative and SoMention. Sam is here to empower anyone with a traumatic sexual experience and to show that calling out for help truly helps. This platform showcases visuals and stories which accurately capture experiences from survivors of sexual abuse. The platform is here to create a safe space for everyone who has had similar experiences. 👭

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