This exists an increasing shift regarding the opportunities for cybercriminals to break into systems. For this advertising campaign, we used the protection for the economic destruction of entrepreneurs by the impact of cybercrime as a driving force throughout the creation of this concept. By transmitting emotion and knowledge, we used a ‘hobby hacker’ as the main character that is invading the private home realm alarmingly. He explains to the viewer audience in which way they can enter your devices. On the other hand, it creates the inconvenience that makes you feel that it is really important to secure your devices. This meant that the campaign conveyed a broad message in a remarkable and instructive way.