Some things in life are more valuable than winning the grand prize. The State Lottery wants to urge people not to put off happiness, but to take matters into their own hands: Don't wait for happiness to happen to you. This is the message Staatsloterij has been promoting for years during its New Year's Eve draw campaigns.
This year, State Lottery is once again building on this fine tradition. This campaign shows father and son taking the dream trip of a lifetime, one more time to Lapland.