A lot of people are unaware of the difficulties athletes with a disability face. Most people still think these athletes are held back by their physical disability instead of a system that restrains them.
We wanted to reframe what it means to be a ‘disabled athlete’. Because most disabled athletes don’t see themselves as disabled, they see themselves as being disabled. As they don’t have access to accessible sports locations, affordable wheelchairs or co-operating health insurers that finance their prosthetics. This stops them from playing the game they love the most.
With this idea we wanted to shift the public image from pity to disbelieve and inspire people to donate so we can remove these disabilities. This way, the athletes can finally show their true potential.