Toto has won a European Golden Effie in the category: Media, Leisure & Entertainment. The campaign was developed together with creative agency TBWA\NEBOKO.
Leo Hensen (T-Mobile): "As a brand we want to be more human in the market."
TBWA\Neboko continues an animal focus for New Year's Eve campaign.
'Advertising is more than 'just advertising', she says. 'We are culture shifters. My goal is to show everyone that.'
This week is Patritia Pahladsingh, managing director of TBWA\NEBOKO, curator of Random Pic(k) Of The Day For A Week by Nils Adriaans for Adformatie. Read the full article at Adformatie (in Dutch).
In order to speak the right tone of voice, and the language of young people, the CCO predicts many new collaborations between the advertising- and music world.